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The original item was published from 1/21/2021 9:50:15 AM to 4/22/2021 12:00:03 AM.

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Posted on: January 21, 2021

[ARCHIVED] Downtown San Marcos Street Signs Get Makeover

New signs coming to Downtown San Marcos

Starting the week of January 25, 2021, the City of San Marcos will begin installing new street signs in the downtown area. The branded street signs are part of the Main Street Program’s ongoing efforts to showcase downtown’s rich historic character, vibrant public art, and distinctive attractions. 

The signs were developed through months of research and collaboration between the Main Street Advisory Board, Main Street committees, the Downtown Design Task Force, City departments, and community members.

 Map of Branded Street Signs to be Installed in Downtown San MarcosThe final design was created by the San Marcos Convention and Visitor Bureau. The heart symbolizes love for downtown and the wave references the beloved San Marcos River which borders the downtown district.

 “We’re excited to see this project come to fruition,” said Josie Falletta, Downtown Coordinator for Main Street. “Our volunteers put a lot of thought and hard work into designing these signs, and we invite our community to join us downtown to admire them and visit local attractions.”

 A total of 98 signs will be installed as part of the $14,300 project that was approved in the Main Street budget for the 2020 fiscal year. 

 For more information about Main Street initiatives, follow @DowntownSMTX on Facebook, Instagram and Twitter, or email

 For media inquiries, contact

About the San Marcos Main Street Program:

San Marcos was designated in 1986 as an official Main Street City by the Texas Historical Commission and the National Trust for Historic Preservation and remains one of the oldest Main Street programs in the state. The vision of the San Marcos Main Street Program is to foster a downtown that is a unique and culturally vibrant destination, where local businesses thrive and people of all ages can connect, create and celebrate.


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