San Marcos is a community of diverse and inclusive neighborhoods that protects and celebrates the river and other rich natural, historical and cultural assets; embraces its small-town feel, charm and quality of life; and leverages strategic development to continue building a sustainable community with enhanced access and opportunities for people and businesses.
The City of San Marcos Strategic Plan was developed through a Visioning session held in January 2023. The plan reflects our shared community goals and desired outcomes for public safety, environmental protection, economic vitality, mobility and connectivity, and quality of life.